An effective strategic communications plan is based on extensive research and analysis aimed at learning the internal and external public’s perception of an organization. Ars Advertising designs, implements and supervises creative programs for generating new ideas, including focus-groups, interviews, market analysis etc. Such research becomes the starting point for all applied, action-oriented communication programs, and its importance resides in ensuring effectiveness and long-lasting value. All communication plans become “roadmaps” to our client’s objectives. Therefore, our Agency’s strategic communications plan includes, without being limited to:

• ·         Organization’s mission statement
• ·         Identification of strategic communications goal and objectives
• ·         Identification of internal and external target publics
• ·         Specific communication programs for each target segment
• ·         Project timing
• ·         Resource identification, planning and management
• ·         Budgeting
• ·         Effectiveness-measuring indicators and standards for program evaluation

We work closely with our clients’ project managers, in order to ensure effective collaboration and successful completion of the program. A perfect result is achieved when the client organization has well-developed communications abilities, which we ensure through consulting services for personnel recruitment and training.